Mdundo.com and Safaricom Launch KSH5 24HOUR SUBSCRIPTION SERVICE FOR MIXTAPE MUSIC LOVERS

· Earning Opportunities for Artists: The partnership also addresses the issue of artists that struggle to monetize their music. · Exposure: DJs play a pivotal role in the music industry. By including songs from emerging Kenyan artists in these mixes, the partnership will help the artists gain exposure to a broader audience, both locally and internationally. · Variety: DJ mixes often feature a variety of songs, including those from established and emerging artists. This diversity allows emerging artists to have their music heard alongside more well-known tracks, giving them a chance to stand out and gain more listenership.

Nairobi, 18th December June 2023: Mdundo.com in partnership with Safaricom, has unveiled a new subscription service that will enable Kenyans to access DJ Mixes at Ksh 5 per day. The service also aims at improving monetization of music among artists and reshape user experiences. The service, which is exclusive to Safaricom customers, can be accessed by registering via http://www.mdundo.com/djmixes, after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily. By providing a consistent income stream, the partnership supports artists in their pursuit of sustainable music careers. A healthy financial pipeline allows artists to focus on creating more music and developing their talent. “Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts. Our collaboration with Safaricom not only enhances the user experience but also underscores our shared vision of making music an integral part of everyday life,” says Martin Neilsen, CEO – Mdundo.com. Mdundo’s user growth stood at 29.2 million monthly active users in September 2023, up from 21.5 million in September 2022 representing a 36% growth. Mdundo’s focus is to deliver a locally relevant service and content to 613 million mobile subscribers in Africa expected by 2025. “Our goal is to provide Kenyans freedom, choice and control over the content they consume, and we are delighted to embark on this journey with Mdundo.com. This is a collaboration that shows our commitment to enhancing the digital music landscape and empowering our customers to enjoy their favorite music with ease and convenience,” said Fawzia Ali, Chief Consumer Business Officer – Safaricom PLC. Safaricom, through in-house propositions such as Baze and Skiza, and partnerships with industry leaders including Mdundo.Com, remains committed to growing Kenya’s creative and music industry.

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