LG Electronics Gifts Youth Involved in Marketing Campaign With 55 Inch Smart Televisions.

Nairobi, October 20, 2020 – LG Electronics has awarded the top five winners of the just concluded social media competition dubbed the #NanoNiNoma Challenge.

The participants take a group photo during the award ceremony. Image courtesy whistling african.

The 8-week competition, which wrapped up last month, drew over 500 participants countrywide who took up the opportunity to share their own creative ideas on how to best showcase LG’s NanoCell TVs. 100 participants were drawn to be coached by veteran influencers Nameless, Wahu and DJ Mo on content creation and the art of influencing.

Mr Richard Marangi poses for photo with Mr. Sa Nyoung Kim, LG East Africa Managing Director. Next to the 55inch smart television.

Mr. Richard Marangi posea for photo next to Mr. Sa Nyoung Kim, LG East Africa Managing Director. Images courtesy.

Following their tutelage, the participants were required to share final submissions and then proceeded to public voting. Once the public voting was completed, top five winners selected by a combination of votes from online users as well as an in-house judging panel.

Sisters Ms. Mary Nduta (green) and Ms.Grace Gathoni (Red) Pose for a photo with Mr. Sa Nyoung Kim, LG East Africa Managing Director next to the 55 inch LG television that was awarded to them. Images courtesy Hill and Knowlton Strategies.

“We’re very pleased that Kenyan youths took chance to share their ideas and creativity through this campaign while also having the opportunity to get closer to understanding LG’s products and learning from this experience on how to better content creators.,” said Mr. Sa Nyoung Kim, LG East Africa Managing Director. “This unconventional competition was very meaningful to us as it was executed by consumers, evaluated by consumers and shared by consumers.”

Sammy Brayo and Mr. Sa Nyoung Kim, LG East Africa Managing Director pose for a photo. Image courtesy Whistling African.

The top 5 winners include Mary Atieno, Nyakundi the Actor, African Stature, Sammy Brayo and Mary Grace. Each of the winners received a 55’ inch LG NanoCell TV in addition to other merchandise.

Nyakundi the Actor poses for a photo next to Mr. Sa Nyoung Kim, LG East Africa Managing Director

Aside from public voting, LG also held an in-house voting process where employees were requested to vote for their top creative ideas. Four more winners were selected and awarded 55’ inch LG NanoCell TV each. The four who were picked internally include Mwobobia, Maggie Njau, Richard Marangi and Robert Bonke.

Mr Robert Bonke one of the participants poses for photo next to Mr. Sa Nyoung Kim, LG East Africa Managing Director.

Group African Stature and Mr. Sa Nyoung Kim, LG East Africa Managing Director pose for a photo. Images courtesy Whistling African.

LG continues to spearhead innovation that transcends the home, investing in wide-ranging technologies as it pursues improving everyday life. With 2020 NanoCell TVs, the company brought the 4K/8K sets that deliver crisp, detailed picture quality and exceed the industry requirements as defined by the Consumer Technology Association.

Ms. Mary Otieno one of the participants poses for a photo with Mr. Sa Nyoung Kim, LG East Africa Managing Director. Image courtesy Hill and Knowlton Strategies.

“Beyond the unrivaled picture quality that LG’s premium TVs deliver, the NanoCell TV features the company’s advanced technologies such as the AI-integration and futuristic aspects. Thus, setting the standards for immersive cinematic experiences within Kenyan households.” added Mr. Kim.

Mr. Mwobwobia Mac poses for Photo Next to Mr. Sa Nyoung Kim, LG East Africa Managing Director. Images courtesy Hill and Knowlton Strategies.

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